Which Color Combinations go Together when Designing a Website?

Whether you’re starting up your new business venture or simply wanting to update your current website, there are many core decisions to make when designing your website. In this technological era, your website is essential in order to grow your business and most importantly, make those key sales.

Ensuring an easy customer journey is one aspect however, having an eye-catching design is another. It only takes a few seconds for consumers to decide if they like your website aesthetic, hence this is crucial. One of these factors is color, there are a few rules to follow when choosing your website colors, fundamentally, the overall scheme should match your logo and brand personality. However, when opting for matching colors there are a few tips to go by.

Here is our guide to color combinations for websites:

The Rule of Three

When designing any website, we recommend to go with ‘the rule of three’, in other words, websites need to use multiple colors and we suggest 3 is a way to achieve a perfect balance overall. Split into three categories you will need:

  1. Primary color – this should match your logo
  2. Secondary color – this should support your primary color
  3. Neutral colors – this are needed for any text on the website and are typically white, black or grey depending on your primary color

Matching Primary and Secondary Colors

This is the task which can be the most daunting, however you should really take your time with this as it is essential to get this right. It can be the difference between consumers staying on your site or, with one click, going elsewhere.
Slightly going against our ‘rule of three’, black and white is a classic, eye-catching and welcoming color combination. Used by many industries from fashion retailers to production studios, it is amongst the most popular choice as it is simple yet elegant. The best thing about this combination is you have the freedom to utilize your own photos down the website, providing they following a similar color palette.

This is the task which can be the most daunting, however you should really take your time with this as it is essential to get this right. It can be the difference between consumers staying on your site or, with one click, going elsewhere.

(Duft & Co, 2020)

Blue

Blue is another great choice, if this matches your logo then go for it! As for neutral colors, this is best combined with white no matter the tone. When searching for your secondary color, this does depend if your blue is light or dark. For example, if your primary is dark blue, then remain with darker colors you could even step into grey and black tones as your secondary color! If light blue then it is best to stick with this palette.

(Awwwards.com, 2020)

Green

Green is common amongst food and drink brands as well as environmental companies. This is quite a versatile color as it can be combined with tones of brown and yellows. A lot of this depends once again in your logo, you can head for a neutral look or something bold such as using green and black!

(Landlifecompany.com, 2020)

(Spinat.fr, 2020)                         

Pink

Food, drink, clothes, and beauty, pink websites are used across a broad spectrum of industries and are ultimately used to attract the millennial and Gen Z female markets, hence they are crucial to get right. As a versatile color, this can be used with either light or dark blue, red, purples as well as neutral skin tone colors.

     (Awwwards.com, 2020)

(Awwwards.com, 2020)

(Awwwards.com, 2020)

A few key points to remember, your choices of color combinations are essential for website design, they are a key determinant for consumers choosing to stay on your site or browse elsewhere. We recommend three colors, primary, secondary and neutral using your logo as a primary color and then following our guide to choose your secondary and neutral options. Ultimately, don’t be afraid to experiment, take your time choosing colors as this is one of the most basic yet important design elements people tend to look over!

[The original article was written in English. To other languages it was automatically translated by Google Translate]

Leave a Reply

Your email address will not be published. Required fields are marked *