Top 10 things to consider in your webdesign
As web designers, we know that one of the most important tools that any business has, is a good website. So much of the business and their traffic is driven by a strong online presence. But, we also know that the quality of the website is crucial, especially for online businesses, which generate money with their online presence – be it attracting new customers or direct sales on the website. Their designs can be the very things that help customers decide which business to go with. So, how do we best help our clients with their websites? Here is our list of the top 10 things that web designers should focus on for their clients’ websites.
10) Originality is Key
The internet is full of businesses whose actual marketplace is online. A simple internet search will bring up hundreds of businesses offering the same products that are hoping you will choose them. Since their website is the main place where the business is done, they are all looking for ways to “one-up” their competition. So, web designers should be looking for ways to make their sites unique, whether it be unique fonts, an interesting design, or even an eye-catching theme. Although this is one of the more challenging one, it is one of the most important. Make them remember you!
9) Make the Buttons Stand Out
As simple as it sounds, button design is a crucial for any website. They have the power to compel visitors to carry out a specific action. They are essentially the middleman between the customer and the product. But, a web designer has to remember some very important things. The buttons need to look clickable, leaving no question that the visitor should engage with it. They need to be easy to find and not have to be searched for. Finally, the texts on them should always be self-explanatory, leaving the visitor with no question as to where the button will lead them.
8) Fonts Matter
For web designers, using the proper font is one of the biggest ways that they can set the tone for the users experience. But, we aren’t abstract artists and it will not make the cut when it comes to professional web design. By using the right fonts with their respective sizes and styles (bold, cyrilic) for the correct situations, we can do everything from establishing the most important points of the copy and defining the content structure to driving consistency between the different pages on the site. Be sure you have access to a library of unique and professional fonts. You can as well use Google Fonts directly from web – without needing to store them on the hardrive.
Designers are supposed to have a much different view of margins that a normal person. While they may simply see spaces on the edges of a page, we see them as elements that can totally change the appearance of the site itself. Proper margins add balance to a page by creating a visually appealing and symmetrical elements. They also have technical purposes too. Good margins will be responsible to different screen sizes, ensuring that no content is ever lost or hidden. This improves the user’s experience while navigating the site. Proper margins….don’t forget them.
One of the most eye-catching and versatile things that can be included on a website is an abundance of media; from photos and sound clips to videos and interactive tools. Media gives customers an opportunity to take what they have read and see it in action first hand. For companies that like to put a face with the brand, pictures and videos give the owner a chance to address the customer directly. People are visual creatures by nature. If web designers remember that and use it to their advantage, then the result will be a satisfied client.
5) Promote the Brand
A company’s website is a direct representation of the company itself. It is a way for a customer to experience what that organization is all about. So, from the first time they click on the link, they should be able to recognize what the company is all about and get a direct feel for the brand. This will build credibility and confidence in the customer. Not only that, but subliminally, they will be able to remember your brand whether they mean to or not. Branding is key.
4) Padding Between Elements
It is a very frustrating thing for designers when their designs are one way on paper but turn out very differently on the actual website. One of the biggest things that looks different between the mock-up and the product is the padding inside the elements on the page. This will challenge a designer’s attention to detail. Distance between a button and the button’s text has to show that one is meant for the other. It is all but guaranteed that a client will notice these tiny details if they are not executed properly.
3) Logo is King
In developing a website for a client, it is vital to make sure the logo is a main feature on the page. It holds an incredible amount of significance. Most importantly, it is the symbol for a company; your client. The same way people recognize McDonalds by the “golden arches” or the way they recognize Nike by the “swoosh” design, they will recognize your client by their logo. As people across the internet search for the website, or discover them on any one of the social media platforms, they will automatically recognize the logo, making the site easier to locate.
There are so many elements to creating a great website that a web designer can often find himself designing elements that don’t hold to a main theme. It’s a perfect example of amazing ideas that just don’t translate well when applied. We have to remember that every element of a website needs to flow with the other. When the client reads the “about us” section, then they need to see those values and ideas presented in easy-to-understand ways throughout the website. The more you do this, the easier it will be for a customer to recognize the brand at a glance as opposed to analyzing every element.
This is probably the single biggest “make it or break it” element to a website. A person visits, can’t understand or figure out how to navigate from place to place, then they move on. It is a terrible consequence of something that could have easily been prevented. Web designers should always be sure to include site maps. Not only search engines but also visitors might use them, if they are available. Nothing is more annoying to a visitor than to be lost and not know where to go or how to get back to where he was. It may sound really simple and elementary, but so many websites fail in this area. Don’t let your client’s site become one of those. It’s a simple thing that can’t be missed
Overall, we are charged with crucial tasks as web designers; to create a unique and interactive experience for site visitors. Utilize these elements and you will be on the path to a successful web design career.[The original article was written in English. To other languages it was automatically translated by Google Translate]