The most common mistakes in web design and how to avoid them
A professional-looking website that meets important web design criteria is the foundation of any company’s success. In particular, new, smaller companies entering the market should really care. Mistakes in web design can discourage potential customers, which is exactly what a website owner wants to avoid.
A successful website should be intuitive, pleasant and trustworthy. Furthermore, the website should be meaningful and easy to use. Visitors will be happy to return to such a website, and what’s more – perhaps they will spread the word about it and that all by themselves – without you telling them. Sounds good?
Today’s article lists the most common mistakes in web design that can send visitors directly to the competition. What are the most common mistakes in web design and how to avoid them?
The purpose of the site and the target group
One of the many aspects that should never be forgotten when creating a website is setting a clear website intention of the web itself. It may be a seemingly obvious thing – but it is actually often forgotten. This also applies to the target group of the site. Knowing which group of people should be targeted by a product or service is a fundamental step to success.
So it is crucial to know what the purpose of the website should be and what the website should achieve. The web designer should know the expectations of the owner of the future website. Current trends that the website owner is interested in are part of that. The result will be an effective website with the right targeting.
Crowded pages – less is often more
Whether it’s a lot of text or images, the pages should definitely not be overcrowded with them. Inflating text without blank space is one of the fastest ways to drive away your customers. Empty spaces allow visitors to take a break from the influx of new information. The golden rule therefore applies that less is often more.
The content of the website should therefore be relevant and striking. If the visitor has to search for information for a long time, he will easily run out of patience and prefer to turn elsewhere. In addition, the excess of images and animations makes the web load more slowly, especially on mobile phones. Depending on the target group, these aspects may also be considered and looked upon as unprofessional.
Unorganized content and poor web navigation
The visitor should be able to easily navigate through the site. The layout of the site should therefore allow the visitor to quickly and efficiently scan through and immediately offer him what he is looking for. Unorganized content and a vague design hierarchy can easily throw visitors off and discourage them from further browsing the site. As one would say, do not make them think much.
Site visitors should always know where they are currently on the site. They should also be able to quickly get where they need to go. Ease of navigation can be solved either by multiple structured pages or by creating a simple, one-page website.
Colors, shapes, contrasts
Shapes, as well as colors and their contrasts, affect the human psyche. Web designers should therefore be familiar with the rules of these aspects. Color theory clearly states which colors work well together and which do not. Nothing discourages visitors more than a bad combination of colors that strikes the eye. Should the website evoke strong emotions or should it seem calm and relaxed? These are all factors to consider when choosing colors.
Shapes affect visitors as well as colors. Does the site evoke adventure or offer a sense of security? Another aspect that is good to keep in mind is the dimensions and sizes. The use of textures and patterns can in turn pleasantly revive or irreversibly spoil the website.
The call to action a.k.a CTA
Every website is created for a specific purpose. However, the fulfillment of the purpose of the website depends on purposefully used calls to action. These calls-to-action (CTAs) increase your clickthrough rate and site conversion. Unused opportunities for calls to action or their poor implementation and the goal is missed.
A clearly formulated call to action usually uses the imperative process in the other person. Does the customer have to download, purchase, register or contact someone? Tell her that.[The original article was written in English. To other languages it was automatically translated by Google Translate]