More keywords, more traffic. Get to know typical SEO mistakes

We want to be the first in the search engine if someone types the word vacuum cleaner. We will use as many keywords as possible in the texts. We fill SEO texts with content sites. Although it seems funny, it is the strategy of many online shops. What are the most common SEO mistakes? So basically efforts which do not lead to success?

Who is our customer?

The first thing to accept is the fact that properly done SEO optimization work moves the web to the forefront of the browser, but it must serve the people. Otherwise it will not work in the long run. Therefore, at the beginning of the process, it is necessary to know the customer and find out for whom we are preparing the optimization. It is essential to ask basic questions such as:

  • Does he rather browse the web on his phone or computer?
  • Does he access the site to find information or purchase goods?
  • How long will he spend on the site before leaving it?

Suggesting sites by keywords

Searching for the ten most searched keywords and then spreading them through the pages, preferably six times in each paragraph, is a common bad practice. The keywords that some keyword generating program suggests for you are only a rough recommendation and may not apply to your customers at all. Remember that the order of the displayed links will be shown to each user with regard to their activity on social networks, the most frequently searched terms and repeated clicks on certain pages.

Be as specific with your keywords as possible and use them appropriately and naturally in your texts. The mistake is the constant use of the word in only category name. For example, if you sell shoes, focus on specific category names in the texts, such as women’s high-heels, running shoes, or children’s rubber boots. Keep in mind that people are looking for a specific thing.

As a rule of thumb, a maximum of two key (and specific) words should be used per 800 characters.

There are no results without content

The minimum of text on the site makes it clearer and faster to finish the article, but unfortunately you will not succeed with this in SEO. The pages need content, it must be readable, informative and at the same time comply the robot standards.

How to cope with that?

Do not write sites for SEO, but for those who will read the information. If it is not possible to describe e.g. a glue or clothes buttons by an interesting article, you can add creation tips, various instructions or the most common mistakes when handling them.

You need to focus not only on the content on the main page, but also on the description of each individual category.

Backlinks without added value

Once you join the linkbuilding, you need to select a few pages to which the backlinks will lead. Definitely don’t just link to the title page. Link to categories, subcategories, hints and tips, company blog, customer center, etc. Advertise on sites with related content.

Indexing and duplication

Once you’ve fine-tuned your content, made the menus concise and descriptive, created pages with logical structure, and started with linkbuilding, it’s about time to check indexing and duplication. Google will reveal the number of pages indexed by your domain.

There are many reasons why pages are not indexed. It can be a password-protected page, JavaScript, text in images or a slow website. Properly set up site filtering will help you with indexing.

Another technical problem is duplication on the site. Once the robot evaluates the page as a duplicate, it will not index it. You can redirect duplicate pages or disable their indexing.

SEO in one month

SEO is not something that would get you to the top of the search engines in one month and then you could reap the rewards of your work. SEO is a long-term strategy that you need to pursue on a regular basis. Yes, actually all the time you are having an online business.

It is constantly necessary to modify, change, evaluate, add, improve. Evaluate each activity (measure the effect) and according to the results from the previous month, design a strategy for the next month.

Mastering SEO is not a complex alchemy that requires trained programmers. Sometimes just a few basic adjustments are enough, other times a more drastic intervention is needed. In both cases, SEO and online business is a lifelong relationship.

[The original article was written in English. To other languages it was automatically translated by Google Translate]

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