How can I improve the content of your site with videos?

There are several ways to improve the content of your website – one of them is the creation and insertion of video content. And it should be noted that this is a really great way to communicate with site visitors, as videos allow you to share a lot of content with them in an easy-to-eat and engaging way. In short, in most cases, videos capture more than just austere text accompanied by a few pictures. Of course, a combination of both is ideal, as the texts will help you, for example, in better search engine optimization (SEO).

In addition, the integration of videos on your website gives you the opportunity to pass information to your existing visitors, as well as the opportunity to attract completely new customers. Especially if you start creating your own videos, which you will publish on one of the publicly available video upload platforms – here, of course, it is worth mentioning YouTube, but there are other video platforms, which we will talk about later.

Creating Your Own Videos – When Does It Make Sense?

We have already talked about the two main benefits of creating your own videos. On the one hand, thanks to them, you can bring new visitors to your website, and on the other hand, thanks to them, you have the opportunity to inform the general public about your products or services. However, creating your own videos is not always worth it. Especially from a financial point of view – the problem may be the need for the initial investment in quality shooting technology. It can cost you several thousands of euros. It is also necessary to count on a time investment, shooting one video will take hours to prepare.

In most cases, however, creating your own videos pays off, despite the aforementioned ailments. Both to start-up projects and sites that can make a lot of people know about their products in a short time, as well as to established companies, which in turn can use video content to present their products and successes, and hand in hand to increase credibility in people. and faith in their brand.

But when you are creating your own videos for your site, the most important thing is to add value to your watchers – otherwise, it’s worth considering using already existing videos – so whether to place third-party videos on your site that will achieve the same. You also need to realize that videos are primarily used to support the sale of goods and services, or for education, so the income from the videos themselves should always be secondary to you. It’s also a good idea to clarify in advance what type of videos you want to shoot / have on the website.

What types of videos to shoot?

When choosing video content for your website, you have a choice from a variety of formats, depending on what services or products you offer on the website. But one type of video is so versatile that it can be used virtually anytime. This is a video review of products and services, which provides visitors with perfect information about what the product looks like and what it is able to offer you. You can also make the product presentation special, if your budget allows, by shooting 360-degree videos, for example – these are becoming less and less traditional and at the same time give viewers a perfect idea of ​​what the product actually looks like.

More and more companies are using their time to create educational videos. Of course, their contribution, unlike sales videos, is not immediate; on the other hand, in the long run, it is a very interesting way to introduce the issues you are dealing with on your website to the general public and improve awareness of it. It’s not even a matter of filming interviews with interesting people or experts in your field, although of course in this case you are fully dependent on whether the people will want to participate in the filming or not.

You can also try to create viral videos, which are the most interesting from a marketing point of view, as these are videos that are beginning to spread en masse among people. But as you probably understand, shooting a viral video is not easy at all, and often such videos are not even intentionally created in the first place. Other types of videos that are often part of a website’s video content include video tours or broadcasts of important events.

Video recording platforms

You already know why and what to shoot on your website, so let’s take a look at the platforms you can use to publish these videos. More precisely, in addition to their introduction, we will also tell you what are the main advantages and disadvantages of uploading video content to them.


If you’re looking for the easiest and fastest way to publish your videos and put them on your site, YouTube is definitely the number one choice. Founded in 2005 and now owned by Google, this video platform offers truly intuitive video uploading and management. At the same time, it offers support for all devices, so videos placed on this platform can be easily played by people on your website, for example on their phone, smart TV or even on their smart watch.

In addition, it is a platform that is visited by more than billions of Internet users every month (!), So it is also a great place where you can let virtually anyone know about your services. It is also worth mentioning the easy integration of YouTube videos on your website. The simplest HTML code to embed a YouTube video on your website looks like this:

<iframe width="420" height="315" src="URL videa"> 

But creating and publishing videos on YouTube also has one major drawback. Although this is exactly what YouTube is trying to combat, there is still the possibility that visitors to your site will see a competitor’s ad before the video. Which is probably not what you want.


Vimeo is a widely used alternative to YouTube. It offers virtually just as easy uploading and managing of video content. Its main advantage is that it is aimed more at companies and professional video content creators, while the creation of videos on YouTube is taken care of by the users themselves. For this reason, Vimeo offers several practical functions. For example, you can turn on the video to play only from your site to prevent it from being easily stolen. At the same time, you can enable the option not to show users ads in front of videos.

Unfortunately, these two mentioned functions are not free, because they are part of the paid Pro and Business packages, which will cost you 20 and 50 dollars, respectively, ie 17 and 40 euros per month, respectively. However, basic use of Vimeo is free. Its main disadvantage would then be the few users who watch videos directly on this platform, so you can’t expect the publication to bring you too many new customers.


Unlike the two previous video embedding platforms, you may have never heard of Streamable before. But that’s a shame, because this platform is ideal for those who do not want to worry too much about uploading videos – because it is extremely intuitive and fast. Uploading a video and its subsequent editing (you can shorten it, change the preview image, etc.) is only a matter of a few seconds.

In addition, you can easily generate a link directly in the editor for embedding the video on the web, including the option for the video to start playing automatically or in a loop over and over. Unfortunately, since this is only a video upload site, you can’t expect anyone new to find out about you here.

[The original article was written in English. To other languages it was automatically translated by Google Translate]

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